A major millennial trend is sustainable clothes. From celebrities to influencers, everyone is attempting to promote sustainable fashion and, as a result, persuade consumers to be environmentally responsible by purchasing environmentally friendly clothing.
Fast fashion, which emphasises speed and low costs, is especially harmful to the environment, and a few Indian designers are striving to improve the business.
Our top 5 sustainable fashion brands from India are listed below!
1. DOODLAGE
Instead of letting left-over and abandoned fabrics from huge manufacturers end up in a landfill, Doodlage makes use of them. They also make their products out of eco-friendly materials including organic cotton, corn, and banana cloth. For unique projects, the brand frequently interacts with other like-minded organisations, including one with an NGO named Goonj. They share leftover textiles from previous collections with the NGO, which uses them to make reusable sanitary napkins for women in rural areas.
2. MIO BORSA
Pallavi Behl launched this Delhi-based startup, which sells bucket handbags, crossbody bags, and totes that are trendy, compact, and convenient for everyday use. These handbags, on the other hand, stand out because to their simple woven straps. Mio Borsa, which translates to "my kind of bag," is just what we were looking for in terms of long-lasting eye delight.
If you're looking for a vegan leather substitute that yet feels like leather, Mio Borsa can offer. Pinate, a pineapple stalk extract that imparts a leather-like gloss, is a natural component of this indigenous label, and its goods are as delicious as its natural component.
Because they do not kill animals, handbags are both fashionable and environmentally friendly.
Its vegan and cruelty-free varieties are sure to appeal to you.
3. KA-SHA
Ka-Sha celebrates multi-layered cultures and ever-changing societal discussions by using clothes as a medium for storytelling. From materials, design, and production to distribution, the Pune-based firm has been working toward a comprehensive integration of sustainability. The brand's Heart to Haat concept ensures that they are constantly coming up with new trash management ideas.
4. CHAKORI ETHNIC
Chakori Ethnic is aiming to bring the various designs and artisan traditions of rural India to the market. Traditional prints like as Kalamkari, Shibori, Hand block, Dabu, Indigo, and Phentiya may be found on Chakori Ethnic's clothing. In order to develop sustainable trendy clothing, this firm collaborates with rural artisans and craftspeople.
5. NO NASTIES
No Nasties is an environmentally friendly apparel line that is also attractive. Their organic materials, which are available in neutral tones and basic designs, are easier to wear all year without looking outdated.
No Nasties' collection concept focuses for apparel that are comfortable, timeless, and joyful. The colours are largely muted, and the patterns aren't very conservative — there's a healthy dose of well-balanced quirkiness that emerges as you browse.
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