Purchasing from environmentally conscious brands isn't the most effective method to develop a sustainable style. Your online returns do not go where you expect them to go. Choosing quality fashion over fast fashion does not guarantee that workers will not be exploited.
Consumers can be deterred from making real lifestyle changes by widespread misconceptions about ethical fashion and sustainability. Here are nine popular myths and the truths behind them.
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MYTH: The greatest way to minimize your fashion impact is to buy from "eco-conscious" or "sustainable" labels.
FACT: Buying fewer items is the most effective approach to reduce your fashion footprint. Mending or altering old garments, restyling worn pieces, and swapping items with friends or through clothing exchanges are all ways to get the most out of your present wardrobe (post-pandemic). If you really must have something new, look for it secondhand. While researching sustainable products is beneficial, purchasing new items should be the last option, not the first.
MYTH: Luxury fashion is more sustainable than fast fashion
FACT: Spending money on high-end fashion does not ensure its long-term sustainability. Burberry, for example, has conducted "carbon-neutral" displays, and Gucci claims that its operations are now completely carbon-neutral. Stella McCartney has been working toward more environmentally friendly methods for years, and she is one of a number of fashion firms to join a UN climate action charter, promising to reduce collective carbon emissions by 30% by 2030. However, there is still work to be done in the premium clothes sector. For example, a report produced earlier this year by Ordre, a company that specialises in online showrooms, demonstrates how unsustainable fashion weeks are.
MYTH: Most clothes can be recycled
FACT: Clothing, in partly due to the way it's manufactured, might be difficult to recycle. For one thing, many fabrics are made up of blends (such as cotton and polyester), which must be separated before being used to make a new garment. However, "recycling" is a broad term that can be divided into "downcycling" and "upcycling," and the difference is important. Downcycled clothing is frequently utilised as insulation or carpet fibres.
MYTH: Your online returns are resold to other customers
FACT: Your returns may be disposed of in landfills or burnt. Returns are typically cheaper to dispose of than to check and repackage, and labels may be hesitant to donate the things for fear of cheapening their brand or jeopardising its exclusivity.
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